Red Day is a special annual Keller Williams event! It is about “Giving back to the community.”
“Red day” stands for Renew, Energize and Donate. Red Day is a Keller

See the line between the new & old paint?
Williams Realty service initiative dedicated to improving our local community. All Keller Williams Realty associates in the United States and Canada were asked to donate their time on May 13, 2010 to renewing and energizing aspects of their local communities. Because of her constant commitment to the culture of our company, this day has been dedicated in honor of our Vice Chairman, Mo Anderson.
Because our local company is only a few years old, 2009 was the first year to experience Red Day. Last May we sponsored a local charity called “Safe Harbor”. Over 50 people painted, cleaned, landscaped and hauled trash to lend a hand to the local charity. Safe Harbor is making a difference for people in our community who are going through a difficult time and need a “helping hand up.”
This year, May 13, 2010, Keller Williams Alaska Group started planning even earlier in the year and were even more organized in our commitment to “Give Where We Live.” This year we saw a need with the local Boys and Girls Club organization. There are three facilities, all in need of work, Anchorage, Eagle River and the Mat Su Valley.
I have to say, my initial perception was that Boys and Girls Club is a large organization and has lots of sponsors, and certainly don’t really need our help. Surely, we can find a smaller charity that really needs our help…
Last Thursday, May 13th, Keller Williams 150 real estate people from each of the three offices went to the Boys and Girls Club sites in Eagle River, Palmer and Anchorage. A team at Keller Williams in concert with Boys and Girls Club, had determined what work would make the biggest difference and organized the Keller Williams work force so they were organized and efficient.

The "red tee-shirts" are Keller Williams volunteers
When I arrived at the Anchorage location, I was shocked at the condition of the exterior paint in the building and how run down the landscaping was. Truly, there was a need to be met here! The local painters union had been approached and had professional painters who volunteered to do the hard parts of the building exterior. Between cash donations and supply donations, all the paint and supplies were donated.
For the full day the Boys and Girls club was a beehive of busy individuals who where painting the building exterior, repairing damaged and tired landscaping and hauling trash.
I would be remiss not to tell you how many kids started arriving at the club after the public schools were released around 3pm. There are a bunch of young people who use these facilities! I hadn’t noticed before! The boys and girls club really fills a need for many, many parents!
At the end of a long day, the building had been painted and transformed from a tired building, to a freshly painted and clean facility! I was proud of the achievement and the work of many individuals who put aside their work that day and pitched in to make a difference!