Our 4-Step Strategy for Selling Your Home

Posted by Dan Wolf on Friday, January 15th, 2016 at 7:39am.

When we sit down with you as a potential seller, someone who is interested in listing your home, we have a strategy in mind. This strategy is comprised of four parts: AttractivenessPriceCondition, and Availability. If you focus on just one of these parts, or on less than all four of them, you'll likely sacrifice the speed of the sale or profit. If your goal is to sell your house quickly for the best price possible, make sure you emphasize these four qualities of home marketing equally. 

dan wolf certified residential specialist anchorage alaskaHighlight the Good

Every home has both good qualities and flaws. Leave the flaws to the home inspector, and focus on what makes your home desirable! Is the backyard spacious and well-landscaped? Draw attention to that outdoor space to attract gardeners and BBQ enthusiasts. Tons of bedrooms? Throw colorful bedspreads on each bed to sell mom & dad on great spaces for their kids. Is your kitchen a chef's dream? Make sure it's clean and uncluttered, with modern lighting and fixtures. The brighter the spotlight, the more your home's star qualities will shine to make it as attractive as possible to potential buyers. 

dan wolf certified residential specialist anchorage alaskaPrice It Well

Modern house hunters are savvy, and with the amount of information available online, you can bet they will consider other houses that are similar to your house in location, age, size, condition, and above all, price. Your realtor comes in handy here - he or she will know what other houses like yours have sold for, how long they stay on the market before selling, and general price trends in your neighborhood or area. Using this knowledge, you can price your home fairly and competitively. You can also decide what incentives you should offer, if any. What will turn heads in your market? It might be an offer to pay some of the buyer’s closing costs if they close by a certain date, or including certain appliances in the transaction. Everyone wants to save a buck, so work with your realtor to decide how you can incentivize buyers financially. 

Be Honest About the Condition

While it can be difficult to emotionally detach yourself from your home, it's important to look at it through a buyer's lens. If you're preparing to list your home, now is not the time to worry about major renovations. Instead, focus on simple, cost-effective updates and repairs that add value and look good. We're talking door fixtures, lighting fixtures, paint - any project that would take only a day or two and keep the cost in the hundreds. If you're overwhelmed or don't know where to start, talk to your Realtor about how to prioritize your list of projects. 

what is my Anchorage Home worth?  Sell my Alaska home

Make the House Available

It sounds basic – let potential buyers see it when they want to - but there’s more to it than that. In addition to selling your home, you are selling the location and reasons for buying it – beautiful views, quiet living, social lifestyle, rental income, and more. Tailor your marketing to make these available to potential buyers - make sure the descriptions on flyers reflect them, and that the photographs show off what you want prospective buyers to fall in love with. Additionally, make sure your maintenance agreements, list of recent repairs, etc., are available to people who view your house. If they know how well your property has been maintained, they are more likely to want it.

 When you're selling your home, it's important to focus on Attractiveness, Price, Condition, and Availability, but most importantly, make sure you work with a Realtor you trust to do these things with you and for you! If you would like to discuss your needs - and our solutions - please feel free to contact us. We look forward to helping you!

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