Trends in Home Selling

Posted by Dan Wolf on Friday, September 4th, 2015 at 8:07am.

In the past, one of the most important elements a real estate broker brought to the table was access to listings. Neither sellers nor buyers could start the process without first meeting a broker and pouring through the data. Within the last ten years or so, national websites have made listings available to all, the most popular of these probably being Zillow.                     

Listing data aside, in 2015, it's more important than ever for Realtors to bring their real skills to homeowners, skills such as market knowledge, transaction management, and so on. For home selling in Anchorage and everywhere else, the professional expertise necessary in obtaining the highest possible price in the shortest length of time is more than access to data. The first step, of course, is pricing, which entails balancing of several factors:

•    Comparable sales, the key term here being "comparable." It takes experience to determine a truly comparable home.
•    Pending sales. While the terms of a pending contract are private, it takes expertise to evaluate the pricing history and the point at which the  home went under contract and how that applies to your home.
    Condition. Besides seeing hundreds of homes a year, Realtors have access to the same multiple listing source home appraisers use, and therefore are uniquely qualified to balance your home's condition with competing homes on the market.

Let's stipulate upfront that we like Zillow because of the enhanced awareness it provides to consumers. But Zillow will be the first to tell you it's "Zestimates" aren't all that accurate. Moreover, websites' data accuracy in general isn't consistent, often showing sold homes as still available, for example, or presenting other outdated information.

What Realtors have to do that websites don't is to make clients out of customers, and we can only do that with good, professional service. In addition to pricing the home, we develop a marketing plan to include not just strong signage, flyers, notices to neighbors, and advertising, but use website syndication sources to ensure every buyer out there knows your home is available.

Homeowners have generally been out of the market for several years, whereas Realtors are never out of it. We know, for example, if its worth paying for staging. At the very least, we'll do a pre-listing walk through and note repairs and touchups sellers have become used to but need attention.

Data is one thing, and it's terrific, but expertise and service are another. It's what we do, and if you'd like to know more about home selling, contact us at 248-9653 or visit us online at

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