This year has been particularly difficult for traditional curb-side real estate marketing! After the Internet and the Real Estate agent themselves, the sign at the curb is one of the strongest advertising components you can have.
Deep Snow Is Making Curb Signage Difficult!
The 2011 – 2012 winter in Anchorage has had at least two high wind storms which have stripped the signs from the yard-arm posts all over town. I can’t help but wonder where the signs actually end up, because it seems you can never find them. There must be a big stack of wind-blown and thrashed real estate signs in China or in the bottom of sea because you never find the sign once they blow off the yard-arm post.
The other unusual obsticle has been the snow. Many years, we get snow and a few weeks later the tempature goes up and the snow melts, only to come again in a few weeks. This year, the snow came right on schedule in late October and kept coming, kept coming and kept coming. The last I heard we have had over 100 inches!
Now a real estate sign is only 48 inch tall. Can you see the delema of trying to get a sign on the curb when the snow is higher than the yard arm?
You need a sign, if you are going to put a advertising brochure or flyer up. Consumers don’t like to walk up the driveway to the house, for obvious reasons. Right now, if you put the sign at the edge of the lot, the odds are real good a snow plow will take your sign away. If you put the sign on the lot, the snow is so deep customers can’t get through the snow to get a flyer!
I’ve seen some signs where only the very top of the 4×4 post is visable through the deep snow!
The good news is the days are getting longer in Anchorage over 5 minutes a day. It’s late January as I write this so spring is only three months away in Anchorage.
